CEO Today Magazine - September 2021

Torsten Müller-Ötvös CEO of Rolls-Royce Motor Cars Rolls-Royce Motor Cars Thriving in Trying Times For this month’s edition, we had the absolute pleasure to speak with Torsten Müller-Ötvös – the CEO of Rolls-Royce Motor Cars. A true veteran of the automotive industry, Torsten spent more than 13 years rising through a variety of positions at BMW Group. He took on roles in the Sales and Marketing Division, but became best-known for his impressive tenure as Director of the MINI brand between 2000 and 2003. He successfully relaunched MINI internationally as a premium small car brand before assuming responsibility for the marketing and product management of BMW’s entire automobile range. Torsten was appointed Chief Executive Officer of Rolls-Royce Motor Cars in March 2010 and guided the renowned luxury brand through a decade of growth, reaching new heights in the first quarter of 2021 with the highest yearly sales increase in its 116-year history. The company has also made new waves in luxury with the develop- ment of its exclusive ʻWhispers’ app, presenting Rolls-Royce owners with uniquely tailored art and travel experiences. The Home of Rolls-Royce at Goodwood, West Sussex, is the only place in the world where Rolls-Royce motor cars are produced; it is also the site of the company’s global headquarters. As CEO, Torsten leads the entire extended Rolls- Royce family at Goodwood and in regional of- fices around the world – a responsibility that he describes as a privilege. We speak with him about the pandemic’s impact on the luxury brand, the launch of Ghost, the Whispers app and Rolls-Royce’s future.