www.ceotodaymagazine.com BUSINESS SHAPERS 76 Paola Diana Entrepreneur and Founder of The Diana Group and bestselling Author of Saving The World The global issue of gender inequality as a whole is far from dealt with, particularly within the workplace. According to the recent report by the Chartered Management Institute (CMI) the gender pay gap between CEO’s and business leaders is still at a staggering 55%, when measured on a like-forlike scale and female CEOs are still typically making 77% less than their male counterparts. It’s shocking that in a world in which a champion female skater can become a diplomat at the Asian State Department, the female head of marketing at Coca-Cola can be named by Fortune as one of the most influential women in the world, Germany and New Zealand’s heads of government are female, the gender pay gap is still rife. Media coverage is no longer an issue with increased coverage on the issue resulting in increased awareness, yet the call to action is still not met by corporations and senior figures. Not only are gender stereotypes and pay inequalities prevalent issues amongst female CEOs and the workforce today, but we have in fact been tackling this issue from childhood. The gender pay gap actually starts in the home. Perhaps subconsciously we have subjected to and are now even feeding into the gender pay gap issue at a grassroots level, with a recent report highlighting that parents in the UK are paying their sons more than twice as much as their daughters for household chores Today we are blessed to have female wonder women in business to lift us to new realms of possibility, providing us with the inspiration to reach new heights and possibilities. The business prowess of women is not a new phenomenon nor is it something which has arrived linearly to the emergence of increased scrutiny surrounding pay equality and workplace practice. To put this simply, the pay gap and workplace equality argument hasn’t arisen because women have just discovered and developed a credible business acumen for the first time – because this has been the case for decades. Moreover, it is because women are now ready to air their grievances and rightly so. Now, it’s all about making sure they are heard and by the right ears. Gender Inequality: It’s Far from Over www.dianagroup.it
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