CEO Today - September 2019 Edition

www.ceotodaymagazine.com KEYSIGHT TECHNOLOGIES 53 innovators to bring their technologies to market first and to help connect and secure the world. This mission inspires our employees to initiate new ideas, tackle problems, support our customers and create value for our shareholders. Connecting our work to our mission fuels our aspiration to contribute, take risks, learn and grow. Keysight maintains a dynamic environment where employees can drive customer success, act with an innovative mindset, and thrive in their careers. This environment supports employees throughout their careers, connecting their passion and drive with business results. It plays an important part in career satisfaction and is supported by the strategies, practices and programs associated with employee growth. Some of these programs include continuing education, rotational assignments, internal and external technical and leadership development courses, opportunities to work at different sites and in different countries, and various types of coaching and mentoring. But it is organic and always evolving. In this environment, our employees welcome and anticipate change, and deliver breakthroughs every day. Employee growth aligns directly with Keysight’s business strategy. When our people grow, our customers succeed, and our company grows. What is the process for developing first-to-market solutions to stay ahead of the competition? Keysight’s commitment to our customers—and our way to win—is to be the first to deliver solutions to customer problems across the industries we support. To do that successfully, we work with our customers to understand their problems and often partner with them in our R&D efforts. We collaborate on technology and solution roadmaps, both theirs and ours. We understand that a solution goes beyond a leading product— it combines all the elements required for a customer to solve a measurement problem, typically a problem associated with a new technology wave. And we strive to bring our full capabilities to bear, using the formula that we express as “Hardware + Software + People (or expertise) = Insights.” Being first means doing what has not been done before, and the path may not always be direct or known. The exact nature of the solution may change during development—and may be different for the lead customer(s) before becoming standard at later stages of market demand. The solution may start out as a not-yet-optimized collection of capabilities, delivered, and monetized in a unique way. Or it may look like a well-executed standard product, plus the appropriate application software, accessories, and services, from the beginning. The overarching commonality is that it is first, ahead of any competition, and in time to meet the customer need. What is Keysight’s mission in the years ahead? How do you aim to achieve this? Our mission is to accelerate innovation to connect and secure the world. With the pace and breadth of innovation in the market, testing and validation demands are growing as well. Our customers’ needs have never been greater. We are seeing a real drive to keep up with Nielsen’s Law governing the speed of Internet connections and Swanson’s Law looking at the cost of photovoltaic cells. These are enabling access to digital information in many more places than we’ve seen it previously. Effectively, our customers are bringing products to market faster than ever and trying to optimize their designs across more domains as they strive to capitalize on new technologies. Keysight has always been good at helping designers simulate their innovation, then test it on the bench and in production. With the addition of Ixia, we added to that the ability to test and monitor its data handling capacity at the industry’s largest scale, and to test and monitor its security integrity. And with the addition of Anite previously, we added the ability to do device testing using network emulation solutions as well as drive testing for signal integrity and user quality of experience. We are finding these capabilities are critical for our customers, many of whom are migrating from point product offerings to our software-centric solutions. Their testing needs are growing to include test-in-motion and live monitoring, and Keysight will be there with solutions that meet their needs today and well into the future. Have there been any recent success stories as the result of your work and the Keysight Leadership Model that you can share with us? One interesting example concerns our efforts in automotive solutions. This is an area that we recognized several years ago as an unmet need as the world transformed from traditional, internal combustion vehicles to electric and hybrid electric, connected ones. There was a growing need for design and measurement contributions for companies and engineers who didn’t necessarily have a great deal of expertise in the areas that Keysight does. So that was the initial market insight. From there we realized that while we had a bunch of capabilities, we didn’t have everything that was needed, especially in terms of the high-power capabilities required for charging system test. This informed our capital allocation decisions to both invest organically as well as in M&A, where we acquired a very innovative German company called Scienlab. Now we have the Keysight Charging Discovery System and related first-tomarket solutions. We’re applying operational excellence to take those to scale, and we’re excited to help our newest employees, as well as our longstanding ones, continue to learn about these new automotive electronics technologies, so we can keep innovating and continue the cycle. That’s an example of how we’re delivering customer success in new areas and growing the company beyond our traditional markets. Is there anything that you would like to add? It isn’t a coincidence that we have a passion for understanding and resolving our customers’ biggest challenges, at their speed. This passion is propelled and supported by our “One Keysight” culture. It is guided by doing what is best for the company and our customers. It is nimble, adaptable, highly collaborative, honest, diverse, challenging, respectful, friendly, supportive, and safe. It rewards results, speed, courage, and creativity, and values all ideas, especially bold ones that accelerate innovation without impeding quality. We take pride in our resourceful nature, knowing there are many ways to reach the same destination. However, we’re just getting started, and anticipate more great things for Keysight in the future as we continue to roll out KLM on a global basis. “Our entire company is tuned to enable our customers’ success.”

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