CEO Today - September 2019 Edition

www.ceotodaymagazine.com INSIDE BUSINESS 52 customers truly need, when they need them. In addition, we drive operational excellence in everything we do to ensure our company is run as efficiently and effectively as possible. And we enable the growth of our employees, who make it all happen, with new career opportunities, training and challenging work. Surrounding all of that are our values which trace back to our company’s earliest days in a Silicon Valley garage, and our positioning to each of our three primary stakeholder constituencies. What are the values that provide the backbone to the Leadership Model? • We operate with uncompromising integrity. We do what’s right, every time. • We are committed to corporate social responsibility. We have a long history of giving back to the community and supporting environmental sustainability through ethical and socially responsible operations. • We have high expectations and strong results ownership, so we always deliver the highest levels of performance. • We embrace a fearless vision of where technology can take us, and we possess the courage and passion to tackle challenging problems at the speed of our customers. • We operate as One Keysight. This means we bring the entire organization to bear when solving customer problems and driving results for our shareholders. Achieving customer success is important to Keysight: how do you achieve this and how does the Leadership Model play a part? Our entire company is tuned to enable our customers’ success. The Keysight Leadership Model is our operating framework and it impacts everything we do. It is the philosophy that permeates every aspect of our operations – driving innovation, speed and excellence in execution. To achieve customer success, we partner with our customers to understand their challenges, needs, and timeframe to be first-to-market. Everything else flows from this. We then combine this understanding with our work in various standards bodies, our industry-focused technology research, and our measurement expertise to provide customers with early-market solutions that evolve as they evolve. For example, Keysight has collaborated with over 34 leading companies in the 5G space including Qualcomm, Nokia and Verizon, to enable an entire ecosystem to accelerate global 5G new radio (NR) deployments. We cover the entire 5G technology stack, starting with millimeter wave capability which means frequencies at 28 GHz and above, the ability to emulate 5G protocols, and 5G NR measurements, which has allowed us to deliver solutions to the market. Our participation in the 3GPP international standards body has been another source of value to our customers. Measurement science must be reinvented in context of new technologies being deployed by 5G, and we are proud to have made over 300 contributions to the standards, which has allowed the ecosystem to move forward with confidence and design for interoperability. In the same vein, how does the Leadership Model benefit your technology and innovative pursuits? Keysight strives to always have a thorough understanding of market trends, which enables us to identify and act on the best opportunities to create value for customers. This market insight allows us to move with speed and focus, outpacing our competitors and delivering first-to-market solutions that address our customers’ biggest challenges. For example, understanding key market trends led us to acquire Ixia, which closed in April 2017. Keysight’s measurement leadership, strong worldwide presence, and proven operational discipline, combined with Ixia’s expertise in IP network assessment and a softwarecentric business team enable us to deliver a unique range of solutions that help our customers develop next-generation products as well as optimize and secure their networks. As a result, our customers have a single source for leading-edge test and visibility solutions that address the fastest-growing communications and networking trends including 5G, IoT, security, cloud, and application performance across the network. As the market-leading wireless test and measurement company in the world, we will continue to be laser-focused on the electronic technologies of the future. How have things at Keysight changed since the Keysight Leadership Model was designed and implemented? The Keysight Leadership Model is an articulation and codification of many practices we had adopted and that were operational within the company, in some cases for a long period of time. Having it expressed in a single, cohesive model, helps ensure all employees are applying the Keysight Leadership Model in their roles. It also helps us ramp new employees quickly and helps in describing to customers and investors what we do and how we do it. As I’ve met with our employees around the world, it’s evident that they are excited about the Keysight Leadership Model and are embracing it in their daily work. This model has been and will continue to be the enabler to our mission of accelerating innovation to connect and secure the world. It permeates every aspect of our operations and drives innovation, speed and operational excellence. As a part of the model, how do you encourage employee growth at the company? At Keysight, we enable

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