www.ceotodaymagazine.com KEYSIGHT TECHNOLOGIES 51 Ron Nersesian President & CEO Keysight Technologies Keysight Technologies: The Keysight Leadership Model Ron Nersesian is the President and CEO of Keysight Technologies. Keysight provides world-class electronic design and measurement solutions to accelerate innovation to connect and secure the world. They have the broadest and deepest portfolio of solutions and expertise to meet the world’s toughest electronic measurement and design challenges. Keysight develops solutions that help bring electronic products to market faster and at lower cost – from design simulation, to prototype validation, to manufacturing test, to optimization in network and cloud environments. They serve customers around the globe spanning the worldwide communications ecosystem, aerospace and defence, automotive and energy, semiconductor, and general electronics end markets. We caught up with Ron after his first interview with us in late 2018 to get an update on Keysight’s progress and hear about their revolutionary Leadership Model. What achievements or milestones has Keysight achieved since our previous interview in August 2018? Our fiscal year 2018, which ended October 31, 2018, was a year of great success with strong revenue and earnings growth for Keysight. But I would say our top achievement was transforming Keysight to better serve our customers. The biggest change we made was transforming from hardware-centric products to full solutions, where solutions often consist of hardware plus software plus services. And we began some significant efforts to improve our customers’ productivity across the workflow. With technology changes happening, like 5G, autonomous and electric vehicles, and IoT, customers’ needs were becoming increasingly complex and a single piece of hardware no longer would fully meet their needs. Customers today do not want just one product – but rather a solution that might include multiple products, software, or services. This was a huge change in how we had always operated. As part of this shift toward software-centric solutions, we invested heavily in our software capabilities. We realized that at each stage of development – design simulation, prototype validation and production optimization – different teams create their own test parameters and analysis points. Traditionally, design simulation software tends to operate independently from prototype validation lab systems, which tend to operate independently from production test systems. We introduced our new software platform, PathWave, where design, test and analysis from each stage can be shared with the next. This not only improves the design but saves a lot of time previously used to reinvent tests typical in most developments. PathWave allows our customers to accelerate innovation and product development from concept through manufacturing and deployment. It’s the industry’s first software platform that will integrate design, test, measurement and analysis in a completely programmable environment. It combines design software, instrument control and application-specific test software in an open development environment allowing users to create high-performance solutions fast. Another milestone was articulating and codifying the operational practices that have made the company successful and that drives us to continuously improve. We call it the Keysight Leadership Model, which has allowed all employees – nearly 13,000 men and women across the globe – to see their role through the lens of our imperative: customer success. What are the main components of Keysight’s Leadership Model? Can you introduce us to each one? We put Customer Success at the heart of the Keysight Leadership Model because everything we do at Keysight is about enabling the success of our customers who are technology visionaries and leaders in their fields. We know that when they are successful, we’re successful. So, how do we enable their success? It starts with market insight and understanding where the market is headed, what customers want, and where we can offer differentiated solutions that create the most value for them. Then we use that market insight to allocate our capital and decide which projects and parts of the business we want to invest in. If we have the right market insights and allocate our capital properly, we can deliver first-tomarket solutions that our
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