43 www.ceotodaymagazine.com IMPROVE B2B Jonathan Watt CEO One of the most painful aspects of growing a business are surprise shocks or accidents that hit the reputation, cash, profitability or business plans with such impact that it threatens the very future of the company and potentially the founder. Richard Branson’s risk-taking is legendary. He has said it is the essence of entrepreneurship to take calculated risks, but one must protect the downside. This in essence is risk management. It baffles me to see how undervalued risk management is when it: • Efficiently supports challenging decisions with a clear methodology • Reduces volatility and enhance profitability • Increases safety • Avoids strategic risks • Compensates if disaster strikes to ensure business continuity. So, why does it get left in the toolbox during those crucial decisions in the life of a growing business? USING RISK MANAGEMENT TO ACCELERATE DECISION MAKING AND GROWTH IN YOUR BUSINESS
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