FRONT COVER FEATURE www.ceotodaymagazine.com 18 lack thereof. So, it kills me to hear about a family struggling for resources due to hair-line construction-defect errors, consequences of which could have been avoided with proper insurance coverage. What are the benefits of being an independent brokerage, and how does this benefit your clients in turn? As an independent brokerage, we have the liberty to approach a national marketplace without breaking any strict guidelines or commitments duly obligated to a directly appointed insurance carrier. This means we work directly for you, our clientele, and save ourselves the trouble of appeasing the needs of the insurance companies working with us. This benefit provides us with complete liberty to shop for the best coverage available on the national market for the lowest rates possible. Consequently, our competitive rates are hard to beat. In addition, we can develop human relationships with our clients without a conflicting interest. When push comes to shove, we are known for putting our clients first and have proudly attracted a marketplace that seeks our success because we have sought theirs first. Since we believe your gain is ours, and the road to prosperity is wide and large, we want to travel this road with you and build a lifelong business relationship based on trust and commitment. So, if you’re just now hearing about us, give us a call! Where is your business span of operations? Fairbanks Insurance Brokers have licensed operations spanning throughout the continental US to serve contractors and their families nation-wide. Our family-run operations are home-based within the city of Irvine on the beautiful coastline of South Orange County, CA. Hours of operation are Monday-Friday from 9-6pm to serve current clients, perfect the science of our trade and, overall, appreciate being passionate about what we do. Our work begins when we get a call from a prospective client and through asking a series of questions, we are able to carefully analyze the details obtained, underwrite the data to the finest detail, and produce a customized combination of products and services which enable our clients to succeed with the highest-quality protection available, and with unparalleled customer satisfaction. Our team is dedicated to providing the most educated and knowledgeable service out there so we may retain your business, hold you and your company as a long-term client, and most importantly, keep you as a valued friend. How would you describe the current state of the US insurance sector for contractors, builders and tradesman given today’s economy and political landscape? From our perspective, the US insurance sector is currently experiencing a growth spurt generated by a booming economy. I see that new business opportunities have produced heavy competition and therefore an oversaturated market. This, in turn, has created scarcity which generally leads to innovative and ambitious business practices on the one hand, and desperate and deceptive business-practices on the other. Where innovation can produce ambition, desperation can produce deceitful behavior which ultimately leads to unethical strategies requiring discipline and the need for change. This is an unfortunate way to do business. At Fairbanks Insurance Brokers, we opt for the moral high ground by following the noble path of innovation vigorously, without fail or wavering from our diehard conviction to ethical practices. We attribute our unshakable foundation to having habituated ourselves to thinking more creatively as our only option for thriving. Consequently, we have earned ourselves a trusted reputation which we believe leads us to being recognized by this reputable magazine you currently read. How do you maintain your exceptional level of market penetration? We ensure our clients have access to the world’s best carriers and insurance products available for asset protection, while providing excellent customer service. This duo accounts for our exceptional level of market penetration. In order to provide our client’s with exceptional access, we constantly make time to introduce ourselves to new carriers that show up on the market and develop meaningful, professional relationships with them. This enables us to serve as fitting match-makers between carriers and clients, especially as we listen intently to our client’s needs. Our clients further experience our excellent customer service practices as we begin our conversations with, “I will,” I do,” and “I can” as opposed to “I can’t,” “I don’t” and “I won’t.” These phrases communicate that their needs will be prioritized regardless of circumstance, even if the sting of losing money to uphold our standards is necessary. Our core values of honesty, integrity and commitment push us to follow through on our word so we may stay consistent at all times. Sometimes the best marketing strategies are just to be a good person, and we have experienced that firsthand. You were named as one of the top specialty brokers in the US in 2016 by Insurance Business – what did this achievement mean to you? I am grateful to be recognized as a Top Specialty Broker within the United States. My journey was not easy considering 8 years ago, I began this company with a broken computer, magic jack phone, and $245 borrowed from a Pay Day Advance Check Cashing store. My only wealth was a treasure trove of “If you want something badly enough, you need to go out and make it happen.”
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