www.ceotodaymagazine.com 40 THE BIG INTERVIEW Christine Wetzler President and Owner Pietryla PR Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and chemical, heavy equipment, sustainability, and professional services industries. Christine has assisted clients with significant M&A and funding announcements, product launches, and strategic thought leadership programs as well as directing policy- changing public affairs campaigns. Many of these strategies were among the first to take advantage of social media, digital, and mobile technology to create a groundswell of public relations support. She knows how to generate consistent, widespread media coverage and manage major press events, and has tremendous experience accurately integrating public relations, social media, and digital marketing to achieve desired messaging outcomes. Throughout her career, she has spearheaded publicity efforts for clients as high-profile as Dow Chemical, 3M, Rexam Beverage Can Americas, International Truck and Engine Corporation and Hyster Company as well as new or changing companies like National Coal Corp (Nasdaq:NCOC), Servidyne (Nasdaq:SERV), SPSS and Continental Broadband. Since 2002, Christine has been in private practice with clients such as Oval Fire Products, KidKlass.com, Vapiano, United Federal Credit Union, TCS Education System, and Continental Broadband, and Footprint International among others. In her formative years, she served as Global Manager of Marketing Communications for Dow Performance Foams and lead agency representative for both the Dow Performance Foams and Engineered Films and Laminates. Her own thought leadership has evolved into her regularly serving as a guest or contributing writer to the professional services, commodities, technology, energy, not-for-profit and business press. In addition, she is recognised by O’Dwyers as one of the country’s top independent public relations counselors. In 2018 and 2019, Expertise.com recognised Pietryla PR as one of the Best PR Firms in Chicago. She achieved a bachelor’s degree in public relations from the University of Florida.