CEO Today Magazine March 2019 Edition

www.ceotodaymagazine.com AVETTA 45 lines - some very large in- dustrial companies all over the world. But, on the seller side of the model are often small and local companies, with fewer than 50 - 100 employees that do demoli- tion work, welding, manu- facturing plants in the UK, or mining work in Australia. Bringing together these two customer bases is what we do, and we do it by vetting the safety and sustainability of our industrial contractors. This is a mix of asking ques- tions and conducting audits. We have a 50,000 strong question engine and, as a client, you can adjust and specify those questions. We then collect certificates of insurance and safety manu- als, confirm the validity of these materials, and audit their safety practices, hir- ing and training procedures, carbon footprint, and other potential issues such as bribery, drug trafficking or fatalities. With a customer base and over 450 employees at the company all over the world, we’re growing rapidly - our world trade revenue is up 40% this year and the best part is that on average, we save 250 lives annually and prevent 10,000 seri- ous workplace accidents by safeguarding against untold environmental damage and other hazards. One of the great things about what we do is our mission, which is all about improving the lives, safety and environ- mental impact of these cli- ents and contractors, which could represent 5 million industrial workers around the world. The social impact is overwhelmingly positive, as you are saving lives and safeguarding the environ- ment while promoting diver- sity and safe working prac- tices. The reason we changed our name from PICS to Avetta is simple - Avetta itself con- tains what we do, as we vet such important quali- ties of these contractors around the world. Our logo also encapsulates what we do, which is a pyramid that goes from red to amber to green, representing our flagging system: Red meaning high-risk or un- safe, green meaning safe or low-risk, and amber meaning questionable with some issues present. Our goal is to help these in- dustrial contractors to be- come more sustainable, and that’s the concept behind the new brand of Avetta. Building strong connec- tions is what builds our network. Our network of 450+ big enterprise clients is at the heart of what we do – similar to my work at eBay and PayPal, which are both network businesses, we bring buyers and sellers together in a safe, clean, transparent network. With the help of our cloud soft- ware, we can be in eve- ry country in the world, 24/7. We have auditors, call centres and people an- swering our phones in 30 different languages all over the world – it’s a very global business with the best of to- day’s software. So: Who are we, how does it work, and how do you get value? It all comes down to certifying, screening, and examin- ing the risk, safety and sustainability of these industrial contractors worldwide. Our coremarkets are in the UK, in North West- ern Europe, North America and Canada. We’re also starting to see rapid growth across Latin America, Aus- tralia and New Zealand arestrongmarketsforus,and across Asia Pacific as well. How is the supply chain model changing over time and how is this affecting the need for risk manage- ment? The increase of complexity, outsourcing and the global nature of the supply chain for so many firms and sup- pliers plays to our advan- tage. In the instance of the trend towards outsourcing, in many of the industrial verticals that we play in, the significant majority of all the workers are outside contractors, so our model is set up to focus on the supply chain - the outside