CEO Today Magazine September 2018 Edition

www.ceotodaymagazine.com 20 SPECIAL FEATURES Is there any one way to lead? Unfortunately, things just aren’t that simple. There are too many different strategies to count, and then the question arises: is it better to stick to traditional techniques or innovate with something more modern? The tried-and-true or the experimental? With their own takes on the matter, we hear form Chris Pearce CEO at award-winning customer engagement agency TMW Unlimited and Russ Lidstone, CEO of The Creative Engagement Group. Chris Pearce said: “In today’s workplace, providing an environment where people feel valued, independent and yet part of a team is more important than ever. Wellbeing, culture and environment should be front and centre of any business’s priorities. To that end, progressive leaders should consider ‘hiring for culture.’ This approach is a far cry from more traditional skill- based selection techniques, but it ensures you build teams with team members that truly align with your vision and values and this, in turn, helps organisations to run more smoothly and be more productive. There are two techniques that I would urge all businesses to consider: First, actively encourage diversity. It has been proven time and time again that a team with diverse backgrounds, passions and skillsets combined with an environment of ‘psychological safety’ will outperform all other team combinations. Second, Innovation VS Tradition By Chris Pearce and Russ Lidstone CEOs of TMW Unlimited and The Creative Engagement Group