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Building Brands

Colour Increases Brand Recognition By 80%, But How Many Brands Can You Recognise?

CEO Today Jan 3, 2018 0

Colour has the unique ability to communicate a feeling immediately. Whether that feeling is passion for red, serenity for green, or festivity when combining the two; it is not difficult to see why it is so important to choose the right…

Building Brands

Committed to Thinking outside the Box: Numerix’s Chairman and CEO – Dr Gregory Whitten and…

CEO Today Dec 21, 2017 0

Established in 1996, today, Numerix is the leading provider of innovative capital markets technology solutions and real-time intelligence capabilities for trading and risk management. Committed to out-of-the-box thinking, the exploration…

Videos

How Jeff Bezos Became the King of E-Commerce

Bloomberg Nov 27, 2017 0

Amazon CEO Jeff Bezos was one of the first entrepreneurs to realize the potential of selling products on the internet. This Bloomberg Profile looks into how Bezos built Amazon inside his garage and now has his sights set well beyond online…

Building Brands

How Should CEOs Respond to Fake News About Their Brands?

Carolyn Pepper and Roch Glowacki Sep 28, 2017 0

Here Carolyn Pepper and Roch Glowacki of Reed Smith, discuss with CEO Today the considerations to make and the steps to take when it comes to fake news, propaganda and the spreading of hoax stories regarding their brand, company or…

Building Brands

The Top 4 Strategies to Strengthening Your Brand Equity

CEO Today Jul 12, 2017 0

How much is your brand worth? Donald Trump values his personal brand at more than $3billion. Shweta Jhajharia of The London Coaching Group defines a business’s brand equity as comprising all the associations, emotions, and experiences…

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Building Brands

Colour Increases Brand Recognition By 80%, But How Many Brands Can You Recognise?

Committed to Thinking outside the Box: Numerix’s Chairman and CEO – Dr Gregory Whitten and…

How Jeff Bezos Became the King of E-Commerce

How Should CEOs Respond to Fake News About Their Brands?

The Top 4 Strategies to Strengthening Your Brand Equity

Alibaba Cloud Launches ModelScope Platform and New Solutions to Lower the Threshold for Materializing Business Innovation

Jeff Bezos: The Inspirational Success Story Of Amazon’s Founder

How to Implement a Successful Sales Communications Strategy

Elon Musk: The Inspirational Success Story Of Tesla’s CEO

10 Highly Successful People You Didn’t Know Were Neurodivergent

Colour Increases Brand Recognition By 80%, But How Many Brands Can You Recognise?