Building Brands

Even in times when the outlook for the world seems bleak, companies are in a unique position to make an impact for environmental and social good.

2020 will be remembered as a year of change. Much of the change has been forced upon us unexpectedly, but even during times of turmoil and uncertainty, there are often positives that come out of change that we can embrace and benefit from…

No business is safe in uncertain times. With disruption set to continue through the year's end, even multinational companies must make preparations to avoid insolvency.

When did you know you wanted to launch your businesses? What inspired you? The first business, SHREDDY, was launched less intentionally than my second, TALA. I wanted to help simplify people’s fitness journeys and create products that…

Created in 2012, Ethique is the first lifestyle brand in the world to develop an entirely plastic-free solid product range. All of their solid bars are 100% plastic-free, certified palm oil-free, vegan and cruelty-free and packaged in…

Heads of multinational corporations must be more than shrewd businesspeople. To raise their company's profile, they must let the public know their personality.

The combination of regulatory impetus, consumer sentiment and investor pressure has driven ESG (Environmental, Social and Governance) to the top of the corporate agenda. While companies large and small are increasingly thinking about their…

In this day and age, it's increasingly important for business leaders to maintain an effective online presence.

With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.

A look at how Tesla and smaller brands have utilised PR to thrive even during a time of growing consumer uncertainty.

From Porsche to Gillette to Michelin, the companies that maintain consistent profits are those that compete best on pricing – and have a board that knows to drive the topic.

A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.