Business & Leadership

Elon Musk: Master of Illusion?

April 30, 2018

Elon Musk is a phenomenon. He is viewed by many as the CEO of the future: a visionary constantly pushing the boundaries of what’s possible both in engineering and business. But is the man who has convinced numerous investors to entrust him with their billions and negotiated the potentially single largest bonus in business history […]

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Back from the Dead: Failing Companies That Recovered

April 30, 2018

By Louisa Rochford 2018 has been off to a tumultuous start with the fall of Carillion as it went into liquidation, and Maplin and Toys R Us going into administration following their struggles with debt and inability to find a buyer. The loss of these businesses led to the closure of over 200 stores in […]

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5 UK Retailers Likely to Collapse in 2018

April 26, 2018

Competing with online fashion and goods sellers, such as Amazon and Walmart, which appear to be having a huge price standoff, is futile for today’s high street companies, and the situation only looks to be getting worse. 2018 is expected to be the year for high street collapses, and it’s already looking like a grim […]

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8 Top Tips on Becoming a Successful Business Leader

April 19, 2018

Below CEO Today hears from Aparna Mahadevan, Senior Solutions Architect for Amazon’s Alexa Skills Team, who has worked in senior leadership roles in Singapore, India and the UK. Here she breaks down her top tips for those striving to become a successful leader at work. 1. Identify your strengths All leaders have their own talents, which are […]

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28 Brands That Use AI to Enhance Marketing

April 18, 2018

Artificial intelligence was introduced half a century ago and since then it has been used to “replace” tutors, travel agents, office, or family assistants. After realizing the benefits that AI brings, companies like Amazon, Google and even Sephora turned attention to state of the art assistants used for marketing, customer relationship management, or recommendation with […]

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UKIP Vs the Premier League: When Brands Go Wrong

April 18, 2018

It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]

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The Dangers of the Counterfeited Goods Supply

April 17, 2018

CEO and founder of VST Enterprises, Louis-James Davis, created the company’s technology to help tackle the huge limitations with serial numbers, barcodes and other scannable codes that are vulnerable to mass counterfeiting. Below he explains to CEO Today the huge dangers of counterfeiting on innocent individuals and businesses – and how consumers will be the […]

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Marketing: If You Build It They Will Come

April 12, 2018

Identifying the gap in the market, or your unique selling point (USP), is the holy grail of business success to many. Others believe drive and determination are the most important consideration, whilst some may think it is the ability to take a measured risk. Successful professional Aneeka Patel knows it is a mix of all […]

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5 Key Mistakes to Avoid When Starting Your Very First Business

April 12, 2018

Starting a new business is not a walk in the park. It takes a considerable amount of time, effort, and money to lay down its foundation. Many have failed in this process, while others have turned their startups into multinational companies. If you are thinking about starting your first business, this post is for you. […]

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The Top 5 Reasons Businesses Fail

March 29, 2018

Ruta Gabalis, CEO at AeroBlue, is a business turnaround expert meaning she can find the root of your business' problem and find a way to fix it. Usually however, there are five standard reasons businesses don’t make the cut. Last year’s Black Friday sales were almost a non-event on the high street. Compared to the videos […]

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How Do You Know If You're Investing in the Right Business?

March 29, 2018

Steven McMeechan is a strategic marketing and communications specialist at Capstone Financial Planning and he has over twenty years’ experience in senior marketing management roles across a range of industries including Information Technology and Financial Services. Below he delves into his top key power tips to knowing you’re investing right. Investing in a business takes […]

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Branding Fails that Made History

March 28, 2018

By Louisa Rochford Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage that can be caused by poor marketing choices. At best, these choices can be a simple mistake—cause for a […]

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