Business & Leadership

Marketing: If You Build It They Will Come

April 12, 2018

Identifying the gap in the market, or your unique selling point (USP), is the holy grail of business success to many. Others believe drive and determination are the most important consideration, whilst some may think it is the ability to take a measured risk. Successful professional Aneeka Patel knows it is a mix of all […]

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5 Key Mistakes to Avoid When Starting Your Very First Business

April 12, 2018

Starting a new business is not a walk in the park. It takes a considerable amount of time, effort, and money to lay down its foundation. Many have failed in this process, while others have turned their startups into multinational companies. If you are thinking about starting your first business, this post is for you. […]

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The Top 5 Reasons Businesses Fail

March 29, 2018

Ruta Gabalis, CEO at AeroBlue, is a business turnaround expert meaning she can find the root of your business' problem and find a way to fix it. Usually however, there are five standard reasons businesses don’t make the cut. Last year’s Black Friday sales were almost a non-event on the high street. Compared to the videos […]

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How Do You Know If You're Investing in the Right Business?

March 29, 2018

Steven McMeechan is a strategic marketing and communications specialist at Capstone Financial Planning and he has over twenty years’ experience in senior marketing management roles across a range of industries including Information Technology and Financial Services. Below he delves into his top key power tips to knowing you’re investing right. Investing in a business takes […]

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Branding Fails that Made History

March 28, 2018

By Louisa Rochford Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage that can be caused by poor marketing choices. At best, these choices can be a simple mistake—cause for a […]

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Cambridge Companies & Female Entrepreneurship

March 28, 2018

Polina has a comprehensive background in business, economics, strategic opportunity investments and venture capital transactions. Prior to co-founding Cambridge Companies SPG, Polina was an Executive Vice President and Partner at a real estate investment firm with $350 million dollars of transactions under her belt. She has over a decade of real estate, angel investor and […]

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5 Reasons Why Crowdfunding Should Be Top Of Your Investment Strategy

March 23, 2018

When it comes to investment, it’s high risk high reward. But what if you could strategize your moves? Below experts at UOWN discuss crowdfunding with 5 reasons why it should be in your top 10 plan for 2018 investment. Investing in the UK property market is reliably good investment strategy. In fact between 2000-2016 property […]

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Taglines, Slogans and the Irony Behind the Brand

March 22, 2018

Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to work there. Below she delves into the intricacies of brand taglines, their effectiveness and the irony behind […]

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3 Customer Experience Lessons from the World’s Biggest Brands

March 20, 2018

“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive audience. In the modern age, however, it’s not the brand that’s in control of the conversation. As part of CEO Today's Building Brands […]

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Can You Deliver on Your Business’ Need for Agility? 88% of IT Leaders Fail

March 19, 2018

A survey of senior IT decision-makers in large enterprises, commissioned by Coeus Consulting, found that IT leaders who can clearly demonstrate the cost and value of IT have greater influence over the strategic direction of the company and are best positioned to deliver business agility for digital transformation. Consequently, cost transparency leaders are twice as likely […]

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10 Top Tips to Crowdfunding Your New Business

March 16, 2018

So you have a new business idea, and likely some good experience behind you already, but the funds don’t quite meet the needs for launch right now. So how can you go about crowdfunding? Below CEO Today benefits from expert insight from Joel Hughes, Head of UK and Europe at Indiegogo, who provides 10 simple […]

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Creating a Brand: Where Do You Start?

March 14, 2018

Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business. Starting a new business is always a complex task and there is plenty […]

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