CEO Today Global Awards 2024 - USA - - 5 - understanding of all the facets of an individual’s motivation or interest in something. The power of AI and machine learning processing data at speeds and in quantities so much more advanced than ever previously available is the only way true personalization becomes economically viable for businesses. That’s one of the many reasons Firework has invested so heavily in leading the AI Commerce space. Has there been a recent project you and your team have worked on that was an exciting advancement for the brand and the technology used? AVA will top the list. I know this despite Firework having just recently released her. It’s the ability to bring infinite, truly limitless, 2-way personalized dialogue (call it Content 3.0) at scale to market across every product and service sector and for any size business - Fortune 100 or Bootstrapped Startup. Finally, What advice would you give to a company that is considering making their website and shopping experience more personalized online but doesn’t know where to start? Reach out to me. I’m happy to listen to your goals and support you in thinking through how Firework or other new technologies can help you achieve your goals.
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