Customer

The workplace is changing radically with the infiltration of digital technologies, demands of the younger demographic and high expectations of a superior seamless customer experience.

With more companies adopting sustainable practices and integrating green strategies into their business model, the past decade has ushered in a new era of action on sustainability from business leadership – and it’s here to stay.

John Aves looks at the financial benefits that flow from creating a loyal customer base and outlines how to measure the return from loyal customers, as well as the cost of disloyal ones. According to a recent Times article, the decision…

Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme. 

Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. 

It's tough to keep growing businesses, gaining new customers and keeping existing ones in the face of stiff competition.

Aron Ain is the CEO of Kronos Incorporated, a leading global provider of workforce management and human capital management cloud solutions. Kronos was founded in 1977 as the first company to digitise the mechanical time clock, and today…

Below CEO Today hears from Luca Senatore, author of new book The Agency and the director at multi-award-winning digital agency Genie Goals, who explains why transparency is absolutely key to succeeding as a business. A few years ago I…

It’s common knowledge that building a successful start-up is extremely challenging. As the UK business revolution shows no sign of ending, the number of start-ups struggling continues to skyrocket, with nine out of ten failing. Tom Fairey,…

Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to…

Consumers put a vast amount of trust into big brands, and we have faith that they’re providing us with a quality product or service. In a recent class action however, Volkswagen have been in quite a debacle with customers over its…

By Gaurav Dhillon, CEO of Snaplogic, Inc Whether it’s customer, financial or employee data, structured or unstructured, from inside or outside the organisation, the modern enterprise increasingly runs on data. Thankfully for…